Why Sales and Support should be friends, not foes

Sales and support teams usually aren’t seen as having much in common. In fact, at most companies a certain amount of tension between these two teams has come to be expected.

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Illustration credit: Sarah Robbins for Intercom

Supporting the front lines

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Sales takes the lead

Context is key

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Know when to escalate

Collaboration with support improves our sales process

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Written by

Customer Success consultant, writer, and expert www.brooke.land

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